Not long ago photos about the Academy Award winning Australian actress wearing a beautiful Hungarian Kalocsa style summer dress at the airport have gained an extensive media coverage.

Soon, other celebrities were spotted wearing Kalocsa ebroidered items, that many of us have forgotten was mainly favored as a souvenier item. British Emma Watson and tanrum queen Suri Cruz were also spotted wearing the iconic flowers. Proves, that there is much more in this item, than a folkor table cloth. 

A talented group of contemporary artists have also introduced their collections on the recently organized young Hungarian designers competition. The talented young Hungarians managed to combine past and present and the initiative of nurturing and introducing the unique characteristics of the Hungarian tradition to the latest generations is utmost appreciated.

We hope that you will also fall in love with the bold colours, rich textures and floral patterns which characterize the embroidery of Hungary. These traditional designs have been passed down from generation to generation identifying national and regional heritage and it is great to see that they are going through their renaissance.