More and more often can we meet pictures of celebrities strolling around in clothing with Kalocsa or matyó embroidery , still dressed according to the latest fashion. You probably remember the excitement around Jenson Button's Formula 1 driver Kalocsa motif dress, as well as a huge success, which he had in his overall .Let's find out what is the situation in Hungary, the presence of the the world-renowned folk art pattern in a modern style.
Folk Fashion
The story of the Folk Fashion company created by Orsolya Karaszi and Andrea Müller started with the familiar phrase for every woman that " I do not have anything to put on today . "
Orsi Karaszi wanted to refresh her wardrobe with a Kalocsa motif blouse , but the acquisition was more difficult than she thought , as most traditional dresses with embroidery are rather shown in showcases instead of our wardrobes .
Thus the basic idea was born : wearable garments for everyone, trendy , with Kalocsa folk motifs. From then on they were unstoppable.
Since 2010 better and better ideas followed each other, so in their collection jeans , handbags, shoes , shirts , and even bikinis can be found in line with the latest fashion.
Each piece is unique, manually embroidered by elderly women in Kalocsa .
The Folk Fashion Spring collection was recently published, in which the easy-going , loose pieces are dominant, and thin, breathable materials , which allow sufficient space for the designer 's imagination and provide an opportunity for renewal .
The Folk Fashion Spring collection was recently published, in which the easy-going , loose pieces are dominant, and thin, breathable materials , which allow sufficient space for the designer 's imagination and provide an opportunity for renewal .
Váczi Barbara and her sister, Rosie are the creators of the matyo design . They spent most of their childhood in Tard, the smallest matyó town in the country at the junction of Bükkalja and the Great Plains . No wonder , that they are closely linked to traditional embroidery.
All started when Rosie devised a unique birthday gift for her partner , the actor Ervin Nagy : she had a matyó decorative motif embroiderd on a T-shirt with Aunt Teri living in Tard.
The idea proved to be so good that the matyo design brand started in April last year , so now anyone
can purchase fashionable , unique matyó patterned, yet extremely stylish shirts, sweaters or headbands , and even individual custom orders are welcome.
The sisters are selecting their favorite motif during the process of the design from the existing huge matyó samples - scale , sometimes in original colors , however, often conceived as completely new variations on the costume pieces.
The elderly women engaged in embroidery in Tard were rather skeptical about the deviation from the matyó standard at first , but over time have become accustomed to the new look.
" We hope that what we do is valuable , culturally and socially , and we are creating something new in the fashion world as well ", - says Borbala Váczi .